Sport Marketing Coordinator

Bootcamps for ChangeAnywhere1M ago

Position Title: Sport Marketing Coordinator 

Location: Remote

Position Summary: We are looking for sport marketing coordinator volunteers to join our team! You will be responsible for coming up with creative ways to reach and engage our stakeholders for our scholarship program and in-shelter fitness programs. 


About Bootcamps for Change: #SweatierForTheBetter: Over 1200 Youth Impacted!

Since August 2017, “Bootcamps for Change” has facilitated and organized weekly in-shelter health & fitness programs for youth experiencing homelessness in Toronto: Horizons for Youth, Eva's Initiatives & Yonge Street Mission. We have also branched out to Thunder Bay, Ontario with John Howard Society. 

Our programs allow youth to improve their physical health, mental health, and resilience. After seeing first-hand the natural athletic ability of youth we were meeting, we started the “#SweatierForTheBetter” scholarship. This funds fitness certification for homeless youth, in addition to providing any career or mentorship resources they may need. The recipients are subsequently paid by us to facilitate fitness programs to their peers in shelters, in addition to being connected with local mentorship and job opportunities. All scholarship recipients we have certified in Toronto are currently in full-time positions at LA and Goodlife Fitness in Toronto, exiting the shelter system.


Health and fitness is THE vehicle driving our ultimate goal; removing barriers for prosperous, healthy and employable youth development. We want to prevent youth in the system from becoming adults in the system. 

 

Position Summary: As Bootcamps for Change’s Marketing Coordinator, this position will assist with launches in various cities with overseeing and developing marketing campaigns, conducting research and analyzing data to identify and define audiences, devising and presenting ideas and strategies.


You will be responsible for one of the following research projects. All projects will be conducted with a weekly scheduled check-in with the Founder and Director of Marketing. If more support is required, we are more than willing to provide it.


Marketing Project #1: Marketing Calendar Content Planning

This project involves drafting an effective social media calendar plan for the year, identifying relevant dates and campaigns to collaborate with: i.e. Giving Tuesday, #BellLetsTalk, World Homeless Day (October 10) 

We are open to changes but believe our content should be in two “buckets”:

1. Homelessness/youth/poverty focus

2. Fitness focus

Our three pillars are mental health, physical health, and resilience: however, we are open to pivots and changes. 

We have some amazing testimonials from youth, shelters, and fitness professionals that have worked with us - coming up with creative ways to showcase these testimonials would be useful. 

Marketing Project #2. In-Shelter Program

This project involves brainstorming Bootcamps for Change would benefit from a solid social media tool-kit/package for instructors to mobilize their community pre + post-workshop in the shelter (including social media) to facilitate donations, and a post-volunteer experience testimonial. Platforms: Instagram Story + Post, Twitter, Email Brainstorming ways volunteers can mobilize their community for donations/awareness via social media before and after volunteering at our in-shelter fitness programming: working with graphic designers in order to create Instagram story assets

Drafting ways we can share information about / show the impact of our in-shelter programming on social media and with sponsors and supporters, keeping in mind we are not allowed to show pictures of youths’ faces.


Note: We have some incredible volunteer graphic designers, so it is not necessary for you to actually create these assets, we just need your help describing them and the graphic designers can bring your ideas to life!


Marketing Project #3: Crowdfunding/Crowdsourcing Campaign

For a social business grant we are participating in, we have to develop a crowdfunding/crowdsourcing campaign - most likely for launch in May or June. This is going to be tricky as the businesses that we were planning to have support us (i.e. studio gyms that would auction off classes/monthly memberships) are closed due to COVID-19. So, we have to be creative!

Marketing Project #4. Social Media Toolkit for Scholarship Recipients

Our scholarship recipients would benefit from a social media toolkit explaining how they can market themselves online with social media.

Marketing Project #5. How to be Successful in the Fitness Industry #SweatierForTheBetter Success

This project could potentially be meshed with marketing project 4, but our scholarship recipients would benefit from a general informational packet that includes suggestions or a toolkit on how to succeed in the fitness industry. This project will require research online as well as market research (discussions with fitness professionals) in our network.

Marketing Project #6. Mentorship for Youth for Fitness Professionals

Our youth scholarship recipients benefit from fitness professional mentors. We’d need help creating marketing materials for this “i.e. how to get involved” to be posted on the website, Instagram, or in call-to-action emails. 

Marketing Project #7. Community Supporter Events Toolkit

Bootcamps for Change should better support our ‘Community Supporter Events’ - our Third-Party Fundraisers. We have had a lot of gyms and fitness professionals reaching out to us in the past in order to set up events with funds going towards our programming. It would be ideal to start providing them with solid Outreach Templates + Support Tools & that includes Social Media/Branding guidelines. For this project, you’d help us define our brand guide, in addition to buzzwords/and “buzz” sentences. 

Marketing Project #8: Content Planning and Creation: Newsletter

In this project, you’d help us plan for an engaging monthly newsletter to go out to attendees, volunteers, and supporters, and plan the wording for a wide range of specific call to actions.

Ideally, we would have different newsletters for different stakeholders: 

  • Fitness Enthusiasts (potential donors/event attendees)
  • Businesses that have supported us
  • Fitness professionals (potential volunteers/mentors/connectors/customers)

Note: You wouldn’t have to actually create the content for these newsletters, just plan for themes of content!

Marketing Project #9: #SweatierForTheBetter Engagement

This project is the most general one. 

  • Drafting Press Releases regarding the success of scholarship recipients and in-shelter programming to send to relevant media outlets, including finding relevant contacts in traditional press, and creative social media pages (i.e. Curiocity, Hive)
  • Seeking out local community groups, such as groups that fundraise for homelessness, running clubs etc. that can share and propel our message, and drafting relevant messages
  • Creating valuable social media assets (captions, Instagram stories, Instagram posts) for sponsors, influencers, athletes, volunteers and attendees of events to share to propel our message and launches in their cities: i.e. using our buckets (physical health, mental health, resilience)
  • Drafting social media contest ideas for influencers and local businesses to propel our message 
  • Coming up with creative on-site activations, photobooths, etc. for event days to engage attendees and propel #SweatierForTheBetter message
  • Brainstorming ways to measure the success of relevant social media campaigns
  • When we do have events again, preparing ideas for post-event social media posts and further engagement with attendees and sponsors

Marketing project #10: Recruiting End-User (Scholarship Recipient)

All of the youth we have currently onboarded our scholarship program we have "scouted" - meaning we have seen them participating in our in-shelter fitness program, witnessed their natural athletic + coaching ability, then "pitched" them after the session with the opportunity. We have been lucky, meaning all 3 have found full-time work in the fitness industry and are self-motivated. The success of our scholarship recipients says a lot about us. However, as we scale and want to increase our reach, there are only about 2700 youth shelter beds in Canada, but up to 40,000 are homeless on any given night. Realistically, a very small subset of these youth would be a good fit for the scholarship, although they would all benefit from the in-shelter fitness program for their physical + mental health. Clearly, there is a lot of youth that could greatly benefit from this opportunity that we are missing: couch surfing, homeless for a short period of time, etc. 


What should be on the marketing materials (flyers, handouts, initial emails) to promote our #SweatierForTheBetter scholarship program to at-risk youth? We could engage social workers, shelters, schools in low-income areas (i.e. guidance counselors).


We need to determine: 

  • Describing the channels to deliver the value to our beneficiaries: How will we reach out to the new beneficiaries? Through guidance counselors in low-income schools? Rec centers (i.e. YMCA)? 
  • How will we "market" our scholarship opportunity using tools such as social media, posters, email outreach, etc.? 
  • Through what channels do we communicate with the beneficiaries? 
  • Explore our methods to build, and maintain relationships with the beneficiaries

Marketing Project #11: Building FB + Instagram ads content + budget

We’d like to engage fitness professionals online that have been sharing online workouts to encourage their followers to donate $1 per workout or something like that. We’d need your help drafting an initial reach out letter to the fitness professional. 

In addition, we’d like to start creating FB/Instagram ads for a) a certification program b) recruiting our in-shelter fitness program c) signature events and d) just to donate. We’d need your help planning for what that content could look like, as well as create a FB/IG marketing budget. 

Marketing Project #12: Fitness Instructor Applications Ads

We are going to be recruiting fitness professionals in new cities to volunteer or teach in the shelters. We need help coming up with call to actions to put on the website and in emails, advertisements, etc.

In addition, we need help coming up with the appropriate questions a fitness instructor should fill out on an online application. 

Marketing Project #13: Testimonials from Youth

We are not allowed to take photos allowed in the shelter, (which is completely understandable) but has been hard from a marketing perspective. We need some help coming up with creative ways to capture testimonials from youth that do not share their names or record their faces.

Marketing Project #14: Long-Term Partnership Brainstorming with Current Fitness Certification Providers

We need help coming up with creative ways to engage current fitness certification providers.


We could ask them to engage: Clients (fitness professionals) 

  • I.e. we provide % discount to fitness fundraising parties to holders of their certification
  • Ask them to engage certification holders to volunteer at our in-shelter fitness program or mentor youth
  • Provide us with a discount for youth experiencing homelessness to take their fitness certifications
  • https://www.canfitpro.com/business-membership/#benefit
  • In the future, would you consider having our youths’ that have completed your certification(s) be a “pro-trainer”

  • We’d need help filling out applications like these: https://www.canfitpro.com/tell-us-about-you/ 

As well as coming up with email copy for an initial “pitch”, as well as defined options for involvement with these existing companies, like we have with other stakeholders (fitness professionals, gyms, etc.) 

I think our scholarship recipients would be great PRO TRAINERS with canfitpro. WHAT DOES A PRO TRAINER DO?

  • canfitpro PRO TRAINERS are ambassadors for canfitpro and experts in their specialty. As a PRO TRAINER you uphold and promote the quality of our programs by conducting certification courses and exams within your local community.
  • With the help of canfitpro, you organize and promote our certification courses and conduct the theoretical and practical exams. You ensure that the learning experience is fun and educational.
  • They are a mentor for those entering the fitness industry and help them successfully begin their career!

WHAT ARE THE PRE-REQUISITES FOR BECOMING A PRO TRAINER?

  • Include a letter of support or guarantee from a confirmed host facility stating that they will be the host facility for future courses and exams. (perhaps in the future we could host training at a youth shelter with scholarship recipients only) 


We should get letters of recommendation from the individuals that hire or mentor our youth(s). I will start with Nsuani from Goodlife.

Marketing Project #15: Budget for tradeshow booth items


Marketing Project #16: Ecosystem Map + Stakeholder Engagement/Strategy to Gain Social Support

In this project, you’d brainstorm our potential beneficiaries in the order of their importance and, for each type of beneficiaries, describe their interests/concerns, influencers, reasons for which they would adopt our solutions, reasons for which they would hesitate to adopt our solutions.

  • Brainstorm potential payers in the order of their importance and, for each type of payers, describe their interests/concerns, influencers, reasons for which they would pay you, and reasons for which they would turn you down.
  • Brainstorm potential regulators in the order of their importance and, for each type of regulators, describe their interests/concerns, influencers, reasons for which they would support you, and reasons for which they would oppose you.
  • Brainstorm potential creditors in the order of their importance and, for each type of creditors describe their interests/concerns, influencers, reasons for which they would support you, and reasons for which they would oppose you.
  • Brainstorm potential investors in the order of their importance and, for each type of investors, describe their interests/concerns, influencers, reasons for which they would support you, and reasons for which they would turn you down.
  • Brainstorm potential donors/sponsors in the order of their importance and, for each type of donors/sponsors describe their interests/concerns, influencers, reasons for which they would support you, and reasons for which they would turn you down.
  • Brainstorm potential partners in the order of their importance and, for each type of partners, describe their interests/concerns, influencers, reasons for which they would support you, and reasons for which they would turn you down.
  • Brainstorm providers of complementary services/products to your offerings in the order of their importance and, for each type of providers, describe their interests/concerns, influencers, reasons for which they would support you, and reasons for which they would turn you down.
  • Brainstorm providers of substitute services/products to your offerings in the order of their importance and, for each type of providers, describe their interests/concerns, influencers, reasons for which they would support you, and reasons for which they would turn you down.
  • Brainstorm direct competitors in the order of their importance and for each type of competitors, describe their interests/concerns, influencers, reasons for which they would support you, and reasons for which they would fight you.
  • Brainstorm a list of the media that are potentially interested in your business in the order of their influence reasons for which they would support you, and reasons for which they would oppose you.
  • Brainstorm communities directly affected by your activities other than the actors listed above in the order of their power; and for each community, describe their members' interests/concerns, influencers, reasons for which they would support you, and reasons for which they would oppose you.
  • Brainstorm communities indirectly affected by your activities in the order of their power; and for each community, describe their members' interests/concerns, influencers, reasons for which they would support you, and reasons for which they would oppose you.
  • In an ideal context, what would be all the entry points to reach your potential beneficiaries? Why?
  • In an ideal context, what would be all the entry points to reach your potential payers? Why?
  • In an ideal context, what would be all the entry points to reach your potential regulators? Why?
  • In an ideal context, what would be all the entry points to reach your potential creditors? Why?
  • In an ideal context, what would be all the entry points to reach your potential investors? Why?
  • In an ideal context, what would be all the entry points to reach your potential donors/sponsors? Why?
  • In an ideal context, what would be all the entry points to reach your potential partners? Why?
  • In an ideal context, what would be all the entry points to reach providers of complementary services/products to your offerings? Why?
  • In an ideal context, what would be all the entry points to reach your direct competitors? Why?
  • In an ideal context, what would be all the entry points to reach the media? Why?

GOALS EXPANDED:

Establish credibility and increase affinity

Create unique content educating about our mission

Showcase our past successes

Publish newsletters/blogs

Generate support and organize action

Post on social media calling volunteers and fitness instructors

Post and advertise our events or any other programming we are involved within

Engage prospective donors and encourage their support

Thank you letters, newsletter to our sponsors/donors specifically

Highlight their contributions on our website

Attract Volunteers and community support

Social media - main tool for attracting support and community involvement

Updated events portion of webpage - more interactive

Recruit end-users of our services

Print-outs for in-shelter teaching services explaining our mentorship opportunities

Web page explaining what opportunities are present and how to get involved

Drive social and behavioural change

This is a big picture goal

 

You are :

A strategic, organized and driven individual who believes in the equitable access to fitness programming for all, regardless of financial / housing status.

Passionate about making a positive change in your communities.

Bootcamps for Change is committed to an inclusive, equitable and accessible workplace. We welcome applications from visible minority group members, women, Aboriginal persons, persons with disabilities, members of sexual minority groups, and others who respect and reflect the diversity of service users.


How to Apply / Contact 

Please contact Katie Heggtveit (Founder) at katie@bootcampsforchange.com with "Sport Marketing Coordinator" in the subject line with your resume and interests attached. We can't wait to meet...or e-meet you!


Thank you! 


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